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The above Customer Groups
There are two basic groups of customers. The mural Contractors and the accessible arena aliment organizations. aural these two above customer-groups there are altered sub-categories.
The Contractors are accretion rapidly in all Europe. They are additionally alive Actively calm to anatomy a stronger accord back it comes to definitions, contracts, maintenance-methods, lobbying etc. They are best generally family-businesses with beneath than 50 employees. In Europe there are added than 50000 companies with some 300.000 employees. Not all are alive with blooming maintenance, but as the new blooming constructional works generally appear irrregularly and can be difficult to accomplish abundant accumulation to alive on, added and added contractors are Accepting into the blooming aliment business. Not necessarily alive for accessible authorities. In actuality the accessible authorities is acceptable beneath important for the contractors. Only in actual few countries does accessible affairs ability added than 50% of the orders. However, it is mainly the actuality that the accessible investments in new blooming constructions accept decreased the aftermost years, that is abbreviating their accent for the contractors. The aliment work, accustomed out from accessible authorities, is in absoluteness accretion but it is not absolutely replacing the accident of accessible blooming constructional works.
Contractors hardly anytime buy machines on pre-planned basis. It is about alone the accepted charge that initiates purchases. They are additionally acutely accessible back it comes to aliment and adjustment of the machines, as they hardly accept a repair-shop of their own. Contractors also, in general, accept beneath accomplished agents than the accessible authorities and their agents is additionally added season-employed than the agents in the accessible sector.
The added contractors that enters into maintenance, they added is their appeal for grasscare machines. Some will alpha out with affairs acclimated machines, some will accept basic abundant to buy new machines. In the accessible sector, actual few authorities buys acclimated machines.
Contractors additionally accept addition problem. They accept little authoritative and engineering competence, as they best generally is baby family-businesses with applied abilities and a aerial alive adequacy as their above assets.
Public blooming Maintenance
The accessible arena aliment organizations can be Park/Leisure/Ground- maintenance-authorities, Cemetery-authorities, Public-Housing companies etc. Generally we see a able addiction to abate the cardinal of absolute authorities aural a burghal or a Unitary ascendancy and abnormally in the abstruse area it is accepted to actualize one abstruse ascendancy aural altered sections, like artery Maintenance, baptize and sewer, arena Maintenance, Cemeteries etc.
Here a accepted addiction is additionally that the all-embracing managers accept beneath and beneath blooming accomplishments and are added administrators/economy-educated, compared with the acceptable absolute arena aliment organizations area about all the managers were mural Architects or Garden Engineers.
However this accumulation of barter is actual large. See the bounded advice below.
For added accommodation about what we apperceive of the anatomy and cardinal of barter see the amid clear blooming Network-maps of Germany, France and Great Britain and the bazaar description of Germany, France, Great Britain, Switzerland, Austria etc, which was fabricated a year ago.
The Cities and municipalities accept beneath money today for blooming aliment than they had ten years ago. But they accept beyond areas that they accept aliment on. And their about competional accommodation is not what it acclimated to be. The needs of the Schools, Hospitals, Children-care, Elderly-care etc accept a abundant college political absorption and the political attractivity of such casework as Street-maintenance, Park-maintenance etc (technical services) are generally little. aural the accessible abstruse casework the aliment of blooming areas accept beneath attractivity as artery maintenance, baptize casework etc.
Decision-Makers and affecting Organizations
Who are the Decision Makers ?
In the accessible area they accept two affectionate of backgrounds. Either they are blooming men and women, mostly mural architects or garden-engineers. But an accretion cardinal of new abstruse aliment organizations with either all abstruse sectors aggregate in one abstruse ascendancy or as it is in Germany, organizations demography affliction of all arena aliment aural a city, including the cemeteries; agency that there are advancing added an added generalists into the blooming sector. Men and women with an authoritative or economical background, but with no or little blooming experience. And with no blooming apprenticeship what so ever.
In the agriculture firms it is so that the beyond firms accept their own agronomical engineers or landscape-architects, while the baby ancestors businesses are based aloft applied ability and experience.
The acceptance of today will be the decision-makers of tomorrow. Those demography their exams this spring, will already this autumn be authoritative decisions in the accessible area and at the clandestine agriculture firms. The agents of today's acceptance is addition target-group for the approaching marketing.
The landscape-architects that plan and draw the blooming areas is addition absorbing accumulation of affecting people. If we can argue them to abstraction the after-effects of their plans, namely the approaching maintenance, on advanced and accept them Accepting our methods, again we can additionally accept them advice us establishing our machines on the market.
Another accumulation of bodies that we accept to co-operate carefully with is the European mural Contractors Association, ELCA. They are alive Actively with allocation and structuralization as a agency of business their own services, alms added than aloof maintenance-work to their customers. They too, action alteration of ability as a allotment of their marketing. With 12 civic agriculture organizations as associates they accept a able position.
The accessible blooming area does accept an all-embracing alignment IFPRA, but it is about actual anemic and mostly functions as an alignment for all-embracing conferences. In Germany and France, like in the Scandinavian countries there are almost able organizations for Park and Cemetery managers. In Great Britain area is an alignment for Burial authorities, CBA, and a able alignment for leisure managers, ILAM. about there are no absolute European alignment yet.
With this commodity I achievement to accept accustomed you a abbreviate acumen to who the decisionmakers are and how the anatomy of the European agriculture industry is congenital up.
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